Brands Inc. Ltd v. Kabushiki Kaisha Regal Corporation
Read the full judgment text of HCMP 754/2006 on BabelCite. This High Court CFI judgment was delivered on 18 December 2006.
1. This was an appeal by Brands Inc. Limited (“the Applicant”) against a decision of the Registrar of Trade Marks given on 20 March 2006, by which the Registrar dismissed the Applicant’s application for revocation of the registration of Trade Mark No. 1994B04412 (“the Mark”), which consists of the word “REGAL” and a device (in the image of a boot). The Mark is registered in Class 25 of the Trade Marks Register, in respect of boots, shoes and slippers. It is registered in the name of Kabushiki
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HCMP 754/2006 IN THE HIGH COURT OF THE HONG KONG SPECIAL ADMINISTRATIVE REGION COURT OF FIRST INSTANCE MISCELLANEOUS PROCEEDINGS NO. 754 OF 2006 ____________
BETWEEN
____________ Before: Hon Barma J in Court Date of Hearing: 12 October 2006 Date of Judgment: 18 December 2006 ______________ J U D G M E N T ______________ 1.This was an appeal by Brands Inc. Limited (“the Applicant”) against a decision of the Registrar of Trade Marks given on 20 March 2006, by which the Registrar dismissed the Applicant’s application for revocation of the registration of Trade Mark No. 1994B04412 (“the Mark”), which consists of the word “REGAL” and a device (in the image of a boot). The Mark is registered in Class 25 of the Trade Marks Register, in respect of boots, shoes and slippers. It is registered in the name of Kabushiki Kaisha Regal Corporation (“the Owner”). The Applicant sought its revocation on the ground of non-use, pursuant to section 52(2)(a) of the Trade Marks Ordinance (Cap. 559) (“the Ordinance”). The Owner resisted the application, contending that the Mark had been genuinely used in Hong Kong by it, or with its consent, in relation to the goods in respect of which it was registered. 2.The evidence at the hearing was not seriously in dispute. It was common ground that there were no sales of goods bearing the Mark in Hong Kong during the period of at least three years prior to the application for revocation, which was made on 4 February 2004. The Owner contended, however, that it had used the Mark in Hong Kong by transshipping footwear products, manufactured in China pursuant to orders placed by it with manufacturers in Hong Kong, through Hong Kong in the course of shipment from the factories in China (where the footwear was produced) to itself in Japan (where the footwear was to be sold). The Mark was stamped on the insoles of shoes, and also printed on the individual packaging for each pair of shoes and on the outside of the shipping cartons containing boxes of the shoes, all of this having apparently been done in China. The Applicant did not dispute this, but contended that these activities did not amount to genuine use of the Mark in Hong Kong so as to defeat the application. 3.The Registrar found that the transshipment through Hong Kong amounted to genuine use of the Mark in Hong Kong, and therefore dismissed the application. From that decision, the Applicant appeals. 4.The appeal thus raises a short point - whether transshipment of goods bearing a registered trade mark through Hong Kong, when there is no evidence or suggestion of sales of such goods to anyone in Hong Kong (other than the registered owner of the trademark), can amount to genuine use of the trademark in Hong Kong for the purposes of section 52(2)(a) of the Ordinance. 5.That section provides:-
6.In an application to revoke a trade mark on the ground of non-use, the burden is on the owner of the trade mark to prove that he has genuinely used the trade mark in Hong Kong - see section 82(1) of the Ordinance, which provides:-
7.Mr Wong, appearing for the Applicant in this appeal, submitted that in order for the Mark to have been used for the purposes of section 52(2)(a), it was necessary for it to have been used as a trade mark - that is, as a badge of origin, identifying the source of the goods to which it was affixed, to a person (other than the owner or his licensees or agents) acquiring or considering acquiring the goods. This required that the Mark should have been addressed to third parties in a market of some sort for the goods bearing the Mark. He went on to submit that in this case, as the goods bearing the Mark were only transshipped through Hong Kong, and were never exposed to any market in Hong Kong on which third parties would rely on the Mark as identifying the goods as originating from the Owner, the Mark had not been used in Hong Kong, genuinely or otherwise, within the meaning of section 52(2)(a). 8.In support of this contention, Mr Wong relied on a number of European and English authorities which examined the meaning of a materially identical provision in European Community and English legislation (Articles 10 and 12(1) of First Council Directive 89/104/EEC of 21 December 1988 and section 46 of the Trade Marks Act 1994) – these were Ansul BV v Ajax Bradbeveiliging BV [2005] Ch 97, and a series of decisions involving the Laboratoire De La Mer Trade Mark, reported in [2002] FSR 51, [2004] FSR 38, [2005] FSR 29 and [2006] FSR 5. 9.The starting point is the Ansul decision. There, the European Court of Justice said (at paragraphs 35 to 38 of its judgment):-
10.In La Mer Technology Inc v Laboratoires Goemar SA [2004] FSR 38, the European Court of Justice reiterated the views it had expressed in Ansul in the following terms (at paragraphs 20 to 21 and 26 to 27 of its judgment):-
11.In Laboratoire De La Mer Trade Mark [2006] FSR 5, the Court of Appeal applied the guidance given by the European Court of Justice in the Ansul and La Mer Technology cases. That case involved an application seeking the revocation of trade marks registered in the United Kingdom, which consisted of the words “Laboratoire De La Mer”. During the relevant period (five years in the United Kingdom and the European Community), the trade mark owner had made very modest sales of products bearing the trade mark to a single importer in the United Kingdom, involving some five small deliveries and a total value of some £800. There was evidence to show that the importer was intending to sell the products to the public through persons who would be appointed sub-agents to make such sales, but that before any such on sales took place, the importer ceased business. At first instance, Blackburne J. took the view that in order for there to be “genuine use” in the sense required by Ansul and La Mer Technologies, there had to be sales to consumers or end-users, and that the sales by the trade mark owner to the importer did not qualify as “genuine use” of the trade mark in the United Kingdom. The Court of Appeal reversed Blackburne J.’s decision, holding that any use of the trade mark that was consistent with its essential function, other than merely token or internal use, would qualify as “genuine use”, and that arm’s length sales to an independent importer, resulting in the goods being in different ownership in the United Kingdom, did amount, in the circumstances of the case, to “genuine use” so as to save the trade mark from revocation. 12.In his judgment, Mummery L.J. had this to say:-
13.Neuberger L.J. agreed. He noted (at paragraph 39 of the judgment) that it was common ground that use of a mark which was merely internal to the registered proprietor’s undertaking (or to that of his licensees or agents), or use which was merely token, undertaken merely with a view to defeating an application for revocation for non-use, would not qualify as “genuine use”. He went on to say (paragraph 40) that the guidance provided by the European Court of Justice led to the conclusion that any use of a trademark that was “consistent with its essential function” as described in paragraph 36 of the Ansul judgment, other than token or internal use, would constitute “genuine use”. He then went on to conclude that there was no reason to restrict “genuine use” so as to require that the mark should be communicated to the ultimate consumers of the goods on which it is place, saying (at paragraphs 48 and 49 of the judgment):-
14.The policy behind the requirement that a trade mark, once registered, should be used in order to justify its continued registration is stated in Ansul, at paragraph 37 of the judgment. It is that the purpose of a trade mark is to enable its owner to create or preserve a market for goods or services produced or supplied by him. It does so by granting to the owner the exclusive right to use the mark in that market, and the ability to stop others from using the mark in respect of their own goods or services. However, where the mark is not in fact used for this purpose, it ceases to achieve this purpose. There is then no longer any justification for preventing others from using it. 15.Further, as a trade mark and the rights that are conferred by it are essentially territorial in nature, what is relevant for the purpose of deciding whether or not the owner should be entitled to retain the mark and its associated rights is use as a trade mark in the territory in respect of which it is registered. 16.This policy was discussed by Jacob J. in Laboratoire De La Mer Trade Marks [2002] FSR 51 in the following terms:-
(a) There is an obvious strong public interest in unused trade marks not being retained on the registers of national trade mark offices. They simply clog up the register and constitute a pointless hazard or obstacle for later traders who are trying actually to trade with the same or similar marks. They are abandoned vessels in the shipping lanes of trade. (b) The 8th recital of the Directive gives express recognition of that public interest. It says:
(c) ‘Whereas there is no justification for protecting Community trade marks or, as against them, any trade mark which has been registered before them, except where the trade marks are actually used.’
17.Later in his judgment, when considering whether or not a minimum amount of use should be required, Jacob J. said this:-
18.I think that it is clear from these authorities that Mr Wong is right in submitting that what is essential (leaving aside section 52(3)(b) of the Ordinance) is that the Mark should have been used by being exposed to third parties (other than the Owner or his licensees or agents) on a market in Hong Kong for goods of a type in respect of which the Mark was registered. The need for exposure on such a market follows from the fact that to be used as a trade mark, the mark must be used in such a way as to act as a badge of origin, or a guarantee of the source or origin of the goods to which it is affixed. The Owner of the Mark, and his licensees and agents, would not rely on the Mark for this purpose, and thus, the utilisation of the Mark on goods which are seen by them only, and not by any third party purchaser or potential purchaser, whether wholesale or retail, cannot constitute a use of the Mark as a trade mark. The mere fact that some third party might have seen the Mark in the course of transhipment would equally not be sufficient, as they would not then have done so in the context of a market for the goods in question, in which the Mark would be serving its essential function. 19.At the hearing below, the Hearing Officer came to the view that there had been genuine use of the Mark by the Owner by placing orders with Hong Kong companies for the manufacture of the goods in China, and subsequently shipping the goods from China to Japan with transshipment in Hong Kong. She rightly noted in paragraph 20 of her decision that it was not suggested in this case that the use was only token use, designed to defeat an application for revocation. In paragraph 21 of her decision, she concluded that the purpose of the application of the Mark on the insoles of the goods and their packaging was use of the Mark in a way that was consistent with the essential function of a trade mark, because the purpose of doing so was to enable consumers or end users, whether in Hong Kong or otherwise, to distinguish the goods in question from others which came from a different trader. 20.That may well have been so, but in my view, that does not amount to use (genuine or otherwise) of the Mark as a trade mark in Hong Kong, which is what section 52(2)(a) requires. If the goods were never (as they were not) exposed to any market in Hong Kong in which third parties would or might rely on the Mark as a badge of origin in respect of the goods, the Mark was not, I think, used in Hong Kong. There is, in this case, no suggestion of any such market having existed in the relevant period of three years prior to the revocation application. 21.The Hearing Officer also appears to have relied on the fact that the transactions between the Owner and the Hong Kong companies that manufactured the goods in China were at arm’s length, and involved the transfer of property in the goods from the producers to the Owner. However, it does not seem to me that this assists the Owner, since in none of these transactions could any of the parties to them have been relying on the Mark as a badge of origin in respect of the goods. The manufacturers were producing the goods under licence and were themselves the source of the goods, and so far as the Owner was concerned, it cannot seriously be suggested that it was relying on its own Mark to inform itself of the origin of the goods which it had itself ordered. 22.Before me, Mr Kerr, appearing for the Owner, submitted that there was nonetheless genuine use of the Mark as a trade mark in this case. He contended that:-
23.Mr Kerr also suggested that the decisions of the European Court of Justice, and of the English Courts in the Laboratoire De La Mer Trade Mark cases should be viewed with some reserve, given that conditions in Hong Kong might differ from those in Europe. With respect, I do not agree. It seems to me that the purpose of a trade mark, and the reason why it is given protection in the way that it is in the relevant trade mark legislation, is essentially similar in both Hong Kong and Europe. 24.Nor do I think that any of the other points made assist the Owner in this case. 25.So far as the first and fifth arguments mentioned in paragraph 22 above are concerned, I have dealt with these at paragraphs 19 and 20 above. The fact is that the protection conferred upon owners of registered trade marks under the Ordinance is territorial, and is restricted to Hong Kong. Given the purpose of affording protection to trade marks, which I have discussed above, it is, in my view, necessary to consider the position so far as use is concerned in relation to Hong Kong in isolation. If this were not the case, it would be possible for a person to acquire a trade mark registration in Hong Kong without any intention at all of creating or developing a market for goods under the mark in Hong Kong. In those circumstances, the Mark would not be serving its essential function in Hong Kong, and thus would not be being used as a trade mark in Hong Kong. 26.I do not think that the second argument is a valid one. If the Owner were to take action against the manufacturer for selling goods bearing the Mark to someone other than the Owner, he would not be using the Mark, but would be using or enforcing the rights which ownership of the Mark confers upon him. This cannot in my view equate to use of the mark as a trade mark for the purposes of section 52(2)(a). Were it otherwise, the effect would be that even if no goods were manufactured, sold or shipped through Hong Kong at all, the bringing of an action for trademark infringement would result in the extension of the validity of the mark for a further period of three years. I do not think that this can be right. 27.As to the argument that use for the purposes of section 18 should also be considered to be use for the purposes of section 52(2)(a), I do not think that the statement in the Imaginarium case, which was in any event obiter (as there was in that case, use of the nature defined by the English equivalent of section 52(3)(b)) is well founded:-
28.I do not think that the argument that there was a market in this case assists either. While there may have been a market on which the Owner was able to find a manufacturer to manufacture goods to his order, that was not a relevant market for the purposes of use within the meaning of section 52(2)(a), since no-one on that market would have been relying on the Mark as a badge of origin in respect of the goods, for the reasons which I have explained in paragraph 21 above. 29.So far as the final point made by Mr Kerr is concerned, I do not think that this takes the matter any further. If transshipment is not (as I think it is not) “use” of a trade mark for the purposes of section 52(2)(a) of the Ordinance, it does not become such use because of the concerns which Mr Kerr has expressed. To the extent that it may be thought that the concern is a valid one, the answer lies not in a strained interpretation of “use as a trade mark”, but in the enactment of a further form of deemed use for the purposes of section 52(2)(a), which would operate in the same way as section 52(3)(b) operates as explained by Jacob J. in his judgment in Laboratoire De La Mer Trade Mark to which I have referred in paragraph 17 above. 30.I am therefore of the view that, in the circumstances of this case, while the activities undertaken by the Owner of the Mark were not by any means token, they did not amount to use or genuine use of the Mark in Hong Kong within the meaning of section 52(2)(a) of the Ordinance. It follows the appeal should be allowed, and the Owner’s registration of the Mark revoked. So far as costs are concerned, I shall make an order nisi that the costs of this appeal, and of the hearing in the Trade Mark Registry should be paid by the Owner to the Applicant, to be taxed on the party and party basis if not agreed.
Mr Stewart Wong, instructed by Messrs So, Keung, Yip & Sin, for the Appellant Mr John Kerr, instructed by Messrs Robin Bridge & John Liu, for the Respondent The Registrar of Trade Mark, absent |
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